Food Waste Is a Personal Issue. And a Community One.

I didn’t grow up thinking much about where our food came from—only that we were lucky to have it. But now, as I cook for my family and build something bigger with Rooted Feast, I can’t unsee the patterns of waste, convenience, and disconnection that surrounds us.

This week, I unboxed a farm box filled with produce that hadn’t traveled hundreds of miles or sat for weeks in a warehouse. It came from nearby farms—grown with care and delivered fresh. And it reminded me that food isn’t just what we eat; it’s also what we choose not to waste.

Every time I’ve thrown out a half-used container or wilted produce, I’ve felt a twinge of guilt. Not because I’m trying to be perfect—but because I know how hard it is for many families to put food on the table at all. That’s why Rooted Feast exists. To help people cook with what they already have. To shop smarter, waste less, and eat more intentionally. Choosing a farm box was my way of stepping into that mindset—one rooted in community, freshness, and accountability.

Food waste might feel like a personal issue, but it’s also a collective one. Every meal we save, every scrap we repurpose, is part of a larger story—one where we all show up for each other, one real meal at a time.

Rooted in care,
Jennifer